Approaching innovation and business disruption with a human-centric touch involves putting people and their needs at the center of the innovation process. This approach recognizes that innovation is not just about developing new technologies or products, but also about creating solutions that truly address people’s problems and aspirations.

Human-centric approach typically involves engaging with users and stakeholders throughout the innovation process. This can involve techniques such as design thinking, which focuses on understanding user needs, prototyping and testing solutions, and iterating based on feedback. It can also involve approaches such as co-creation, which involve collaborating with users to develop new solutions.